Mobile Sites as a New Element of Media Business Modeling
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Andrei V. Vyrkovsky
PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.v.vyrkovsky@gmail.com
Alexey V. Grabarnik
BSc, Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.grabarnik@gmail.comSection: Media Economics
Appearance of mobile internet pushed the further development of media industry. Considering the importance of capital expenditure into the new technologies, media companies gathered new opportunities to earn money from mobile advertising and to sell content. In the paper, we analysed the reasons for this development and calculated possible payback periods of the investment.